What are the advantages of Photo-Ethnography?
- By focusing respondents on one carefully-formulated, open-ended question, it provides deeper insights into their needs, desires and motivations.
- Because the respondents take you where they want to take you, the results are less biased and generate creative new ideas.
- It enables marketers to become immersed in a consumer learning experience and the ability to identify new and big ideas.
Who uses Photo-Ethnography?
Photo-Ethnography
is used by a wide range of industries and companies. It is used for consumer marketing, as
well as business-to-business marketing. Several departments find Photo-Ethnography useful,
including Marketing for branding, product development, communications development,
customer profiling, needs assessment and customer satisfaction programs; and Management
– for organizational and strategic development and community relations. More FAQ.