Photo-Ethnography is best used for examining broad-based questions, for example:

• A leading sports apparel company wanted to understand how their target customers view differences and similarities for two internally competing brands. Photo-Ethnography uncovered insights on branding, targeting, messaging and product development.
• A state utility wanted to know how to boost its performance score from the perspective of customers and employees. Photo-Ethnography yielded information for guiding messaging and communication strategies.
• A leading package goods company wanted to understand emotional drivers among empty-nesters.  Photo-Ethnography provided insight that provided a platform for product development and communications strategy.

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